BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...

New strategic partnership for BIT: Thermalia by Federterme at exhibition for first time

Three-year agreement between Bit and Federterme-Confindustria. Thermalia: the only event in Italy bringing together spas and wellness will be part of Bit.

Sustainable, conscious, customized, technological: a new tourism at Bit 2024